Spotlight on Jane Keltner de Valle, Founder of Paloroma

We chatted with mama and Paloroma founder Jane Keltner De Valle, about her brand, business and family. 

 

Q: We love what you’re doing at Paloroma in creating quality, clean products for children. Tell us more about you, your inspiration, and your mission with Paloroma.

My background is magazines. I spent two decades as an editor, starting as a college intern. When I had children, my life and interests expanded in so many wonderful ways, one of which was clean skincare. While I was pregnant, I really educated myself about the products I was using. I suddenly felt responsible not just for myself but for this life that was growing inside of me, and I wanted to do everything right. I’m sure a lot of moms can relate. It was an eye-opening experience, and changed my whole approach. So of course when my first child was born, I had certain expectations. I couldn’t believe how many people gifted us products loaded with perfumes and other ingredients that have no place in a baby’s life. On top of that, our son Roman had eczema as a baby, a common condition, but one that sent me deeper down the rabbit hole. Basically, I couldn’t find anything for him that I truly trusted, loved, and connected with—something beautiful on the inside and out. We hatched the idea for Paloroma when I was pregnant with our second, Paloma. There is something about growing a life inside of you that I think empowers you to take on things you might otherwise never have the courage to do. It was a crazy time of life with a demanding job, one young child at home and another on the way, but I felt very driven to do this. We created it for our family, and hoped that others would respond and connect in a similar way. 

Q: You have a beautiful family. How do your children inspire you?

Children see the world through such pure, unfiltered eyes. I love looking at things through their lens. They inspire me in every imaginable way. The illustrations on the packaging are loosely based on Roman and Paloma’s adventures—both real and imaginary.

Q: We loved creating this special Bath Time Bundle with you. Do you have a favorite bath time tip for new parents?