Toys that spark creativity
Our toys have been hand-picked by teachers to encourage imaginative play.
Selected by education professionals, each toy helps cultivate fundamental cognitive, social, emotional and physical skills.
Designed to encourage open-ended play & foster well-rounded development by emphasizing active engagement over passive entertainment.
As beautiful on your bookshelf as they are scattered across your rug, elegant designs and joyful play live side by side.
Play It Forward
Our commitment to people and planet.
We partner with like-minded organizations that share our dedication to people and planet so that every purchase makes a positive impact. learn more
Our toys are made from high-quality, sustainable and toxic free materials—we’re conscious of the environment, and what your kiddo’s chewing on while pretending to be a walrus.
Shop our favorites
We are excited to introduce Noodoll Friends to the Rose & Rex family. One of our favorites is Riceslow the Sloth. Riceslow loves to practice yoga and meditation. This zen sloth has extra long white fur and velcro on his hands so he can hang anywhere he likes. Riceslow is a pal that will grow along with your little one.