Imaginative Play Blog

Have you noticed any new themes or scenarios in your child’s play since the pandemic began? Pretend play allows children...

Children’s literature provides us with valuable opportunities to discuss racial issues with children of all ages. Thanks to children’s books,...

Dough is the ultimate open-ended play item; versatile, timeless, sensory-rich, and engaging at every age. Whether making it yourself or...

Pajama Program's mission is to promote a comforting bedtime routine to all children to help them thrive. Since 2001, you’ve...

Earlier this month we launched our exclusive, give-back Unicorn Van. For every van sold we will donate $1 to Alex's...

This article includes an offer from our friends at Newton Baby. Here at Newton Baby, we’re passionate about sleep safety....

Halloween is one of my FAVORITE times of year, and this year I found myself especially drawn to one classic...

Children live through the world they experience first hand. They are constantly taking in and processing all of the micro...

We are thrilled to introduce you to our September #PlayItForward Partner, Alliance of Moms. Alliance of Moms is a community of philanthropists who support pregnant...