The Children’s Museum of the East End is one of the most visited museums in Eastern Long Island, and welcomes nearly 80,000 visitors annually. The Museum opened in 2005 and offers over 7,000 square feet of interactive, hands-on exhibits, classrooms, and performance space. CMEE’s mission is ‘to spark imagination and foster learning for children of all backgrounds and abilities and to build strong connections within the East End community by providing playful experiences. Since the pandemic began CMEE turned its space into a food pantry offering essential support to families every week. In addition to working to address food insecurity, they have been committed to supporting the educational needs of their community through virtual learning initiatives and sensory-friendly programming for families with children on the autism spectrum.

Well into their elementary years, children ages seven to ten are honing their problem solving abilities, academic skills and social understanding. These toys are tools that will playfully help them to represent their experiences, attain new knowledge and learn by creating. 

Who do you want to be? Through the fun of character and role-play, masks and costumes provide a safe-space to explore emotions, encourage dialogue and help develop social skills. Today it’s an alligator, tomorrow a superhero and later it’s their real self that emerges.

In honor of Women's History Month we are thrilled to celebrate some of the amazing women-run toy companies that we work with at Rose & Rex.

Welcome home little one! These toys introduce baby to the joy of sensory play, which helps stimulates their developing senses, and brings out that irresistible smile.

Help kiddo continue to grow into a well-rounded individual with gifts that inspire new creative directions and activate new skills.

Support your child’s artistic endeavors and in-depth investigations as they strengthen existing skills and develop new ones. Whether your kiddo is a design enthusiast, adventure lover or budding architect, these gifts are sure to engage and inspire. 

Build, stack, balance, connect. Our favorite STEAM picks allow kiddos to create their very own towns, highways, and rainbow-colored worlds.  

An entire collection curated for little ones whose play revolves around home, family, and friends. Whether they spend their days preparing pretend meals for plush friends or tucking their favorite dolls into tiny beds, these unique gifts will help little nesters bring their favorite pretend play scenarios to life.

As your pre-schooler embraces new social and academic experiences, lean on these toys for support, smiles, and creative play.

The preschool years are pure magic, fueled by everyday investigations and pretend-play experiences. In this collection, you’ll find our favorite play materials that support STEAM learning and imaginative play. These gifts will inspire your preschooler to move, create, explore, and pretend. 

This eclectic roundup will get a thumbs-up from every creative kiddo on your list! From our favorite mini guitar to a custom tote bag featuring your little one’s artwork, these gifts will inspire budding artists of all ages. 

Our favorite picks for aspiring astronomers and fantasy seekers. These enchanting gifts will transport your little one to magical worlds of make believe! 

Calling all nature lovers! From exotic plush friends to outdoor adventure gear, these gifts will be a roaring success for any kiddo in awe of the wild.

Let’s go! These fast-paced gifts support gross motor development through active play and encourage children to physically challenge themselves- both indoors and outdoors.    

For active toddlers, we rounded up toys that give their energy new rewarding outlets.

These lovingly crafted wooden toys will be part of your family’s play experiences for many years to come. Unique block sets, pretend play props, playful resources for at-home learning… and more!   

Jamie Kolnick is the Founder & CEO of Jam with Jamie, a children’s entertainment company bringing the best tunes to kiddos and their families nationwide. Jamie lives with her family in NYC and is mama to two delicious toddler boys Zach and Evan.

My goal when choosing toys for my children is finding toys that are vehicles for imaginative play. Each of the toys I’ve chosen evokes just that, and are multi-purposed. I can imagine my sons Zach and Evan serving me ice cream from his ice cream stand, the rainbow balls becoming different locations in a theme park, and then becoming a part of an obstacle course. The play silks from a large cape to an apron to a plane. My sons are incredibly active and I am always looking for ways to help them slow down, the calm mind kit does just this, as does the Everyday Play Deck. 

Mary Grace Bernstein is the talented NYC-based photographer behind many of the beautiful images you see here on Rose & Rex, and mama to two beautiful girls, Olive (6) & Ophelia (2). Her children’s clothing collection, In the Willows, is set to debut in 2020!

When I choose gifts for the girls there are always a few things that I keep in mind. I like the toys to inspire play and creativity, have longevity and be made of materials from our earth. We live in a small space so everything that we own has to hold purpose, including the toys. I look at them as investments — heirlooms to be played with constantly and hopefully passed down. The toys that get the most love in our house are our building blocks, maileg mouse collection and stuffed animals. 

Molly Knauer is a registered dietitian and mom to 10 month old daughter, Maxie Annabelle. Molly works one on one with clients counseling on weight loss, managing gastrointestinal diseases, and overall healthy eating to help clients attain the confidence and energy to tackle their life's passions. After having a baby she now leads workshops helping new moms to introduce solids to their babies. She also works as a nutrition consultant and content creator for several brands in the food, wellness and beauty space.

As a dietitian, I love any veggie toys so Kendall the Kale Teether is at the top of our list. We also love pehr designs - you can never have enough pom pom bins, and the playmat is easy to move around and travel with.

Travel-ready and perfectly sized for little hands, discover our favorite petite toys for big imaginations.

For many reasons, summer will look and feel a bit different this year. Whether you’re eager to fill your little one’s days in meaningful ways or hoping to support your child’s development while working from home, you can lean on open-ended play materials. 

George, here is a collection of personalized birthday gifts for your stylish and adventurous niece! Please be in touch with any questions and let us know if we can help you find anything!

Allison, here's a collection of personalized toy recommendations for your daughter's first birthday!

Please note that Wooden Rainbows by Sabo are available in a variety of colors. You can also check out the entire collection of Oli & Carol natural rubber bath toys, which are fantastic tools to support development during water play experiences. Please be in touch with any questions and let us know if we can help you find anything! 

Larissa, here's a collection of personalized toy recommendations for Blythe.

Please note that Wooden Rainbows and Cubes (blocks) by Avdar are available in a variety of colors. You can also check out the entire collection of Oli & Carol natural rubber bath toys, which are fantastic tools to support language development during water play experiences. Please be in touch with any questions and let us know if we can help you find anything! 

Dana, here's a collection of personalized toy recommendations for your child.

Please note that Wooden Rainbows and Cubes (blocks) by Avdar are available in a variety of colors. You can also check out the entire collection of Oli & Carol natural rubber bath toys, which are fantastic tools to support speech and language development during water play experiences. Please be in touch with any questions and let us know if we can help you find anything! 

Jill, here's a collection of personalized toy recommendations for your daughters.

I've included a few suggestions that are intended for 3+. Please be sure to check out the Materials & Safety info on each individual product page to ensure that these toys are the right choice for your daughters. 

I also wanted to share that the wooden cube blocks by Avdar are available in a variety of colors. The same is true for wooden rainbows by Sabo. You can check out the entire collection of Olli Ella Dinkum Dolls (and accessories!) My own two-year-old and her Dinkum Doll are inseparable. Please be in touch with any questions and let us know if we can help you find anything! 

Joel, here's a collection of personalized toy recommendations for your son.

I've included a few plush friends, which are a great pick for your grandson. You can invite him to choose a tiny plush animal or person to tuck into his pocket or hold in the palm of his hand. This may inspire him to verbally identify the sights and sounds he notices around him! As your grandson continues to grow and develop, he can "teach" these tiny friends about everyday experiences, such as how to get dressed and prepare for the day ahead!

Please note that several of these items are recommended for 3+. You can find important details regarding Materials & Safety on the individual product page for each toy, directly under the Description. Please be in touch with any questions and let us know if we can help you find anything.

Karolina, here's a collection of personalized toy recommendations for your daughter.

Please note that rattan doll cribs and daybeds by Poppie Toys come in a variety of mattress colors. We also offer many different Dinkum Dolls (and accessories) by Olli Ella on our site. Please be in touch with any questions and let us know if we can help you find anything!

Kate, here's a collection of personalized toy recommendations for Maryn.

Please note that Wooden Rainbows are available in many shades. Rattan doll cribs and daybeds by Poppie Toys come in a variety of mattress colors. We also offer many different Dinkum Dolls (and accessories) by Olli Ella on our site. Please be in touch with any questions and let us know if we can help you find anything!

Sarah, here's a collection of personalized toy recommendations for your daughter!

Please note that Wooden Rainbows by Sabo and Rattan Daybeds by Poppie Toys are available in a variety of colors. You can also check out the entire collection of Dinkum Dolls (and accessories!) by Olli Ella. Please be in touch with any questions and let us know if we can help you find anything! 

Camilla, here's a collection of personalized toy recommendations for your daughter.

Please be in touch with any questions and let us know if we can help you find anything!

Courtney, here's a collection of personalized toy recommendations for your niece.

Please be in touch with any questions and let us know if we can help you find anything!

Jen, here's a collection of personalized toy recommendations for your son and daughter!

Be sure to check out the entire Maileg collection for more palm-sized plush friends. Please be in touch with any questions and let us know if we can help you find anything!

Jessica, here is a selection of toys we hope your daughter will feel extra special about receiving for her upcoming birthday! Please be in touch with any questions and let us know if we can help you find anything!

Laura, here's a collection of personalized toy recommendations for your son.

Please be in touch with any questions and let us know if we can help you find anything!

Lauren, here's a collection of personalized toy recommendations for your child.

Be sure to check out our entire collection of Dinkum Dolls (and accessories) by Olli Ella. Rattan Doll Daybeds by Poppie Toys are available in a variety of colors.

Please note that some of these toys are recommended for 3+, though many families feel comfortable introducing them earlier. You can find Materials and Safety information on the individual product page for each toy. Please be in touch with any questions and let us know if we can help you find anything! Happy Holidays!

Nina, here's a collection of personalized toy recommendations for your daughter.

Please note that several of these toys are recommended for age 3+, though many families feel comfortable introducing them sooner. You'll find Materials & Safety information on the individual product pages for each toy.

Please be in touch with any questions and let us know if we can help you find anything!

Trisha, here's a collection of personalized toy recommendations for your one-year-old daughter, as well as your entire family!

Please note that Wooden Rainbows by Sabo are available in a variety of colors. You may also want to check out the incredible vehicles we offer by Candylab Toys. Please be in touch with any questions and let us know if we can help you find anything!

“The need for imagination, as a sense of truth, and as a feeling of responsibility – these are the three forces which are the very nerve of education.” – Rudolf Steiner

Waldorf toys are open-ended, simple, inspired by nature and designed to promote learning through imaginative, fantasy play. What is an open-ended toy? It means any material or object that can be transformed, that comes to life in a child’s hands. From fabric scraps to cardboard, sticks and rocks to building blocks, open-ended toys can be explored, personalized and manipulated. These toys bring the child into their play experience in deep, profound ways.

Warm up with our Winter Warehouse Sale!

Final Sale. May contain very slight product or packaging flaws. Please allow 1-10 days processing time for warehouse sale items.